I might not be a professional marketer, but I know a thing or two about online marketing since I have been into the topic for quite some time now. As a small online business owner, I know how important it is to know who your marketing targets should be. This is one of those things that I realized in the very beginning of my marketing and blogging path. I simply needed to realize who I am targeting and what I want to achieve by doing that. It is as simple as that. I know that many online marketers out there try a so-called blanket approach, but the problem is that they are never going to get very far in everything that they do. If they do not know whom they want to target, chances are that they are never going to be good at what they do.